Boarding Tour – Nov 2019

Boarding/Prep School Recruitment Tour,
Sweden.
November 18-24, 2019.
Gothenburg & Stockholm.

Meet over 30 000 students and families in Stockholm and Gothenburg during fairs.

We have in the past few years seen a growing interest in Swedish students wanting to go to a good boarding school in the US. We have seen an increase in this as families are looking for better alternatives for their childrens education as the Scandinavian school system has fallen behind in many ways the last decade.

This years tour is once again unique in that we will be part of the Stockholm High School Fair (Gymnasiemässan) with over 30 000 junior high school graduate students attending (9th graders and their parents). They are all looking for what high school alternative they should choose. You will be part of Bluechip Study USA booth. The tour is limited to only 8 institutions. The tour will fill up quickly so register early!

The Bluechip fair in Gothenburg will be marketed primarily in daily press and weekly magazines that is read by high income parents. It will also be marketed to the elite high schools in Sweden and students there as well as through different social media channels.

FAIR SCHEDULE AT-A-GLANCE
11/18
Arrive Gothenburg and check-in to the Elite Avenue Plaza hotel. Meeting and debriefing at hotel at 7pm with Bluechip staff . At this meeting we will review logistical details, information and the agenda for the upcoming weeks tour.
11/19 Fair Day in Gothenburg at Elite Park Avenue Plaza Hotel (3pm to 6pm) Each institution will be provided a table, chairs, and power outlet. There will also be space behind the table for roll-ups or other display material.
11/20 Travel to Stockholm. Check in at Scandic Continental hotel.
11/21 Gymnasiemässan High School Fair in Stockholm 9.00am-6.00pm. You will be part of Bluechip Study USA booth.
11/22 Gymnasiemässan High School Fair in Stockholm 9.00am-6.00pm. You will be part of Bluechip Study USA booth.
11/23 Gymnasiemässan High School Fair in Stockholm 9.00am-6.00pm. You will be part of Bluechip Study USA booth.
11/24 Check out and depart Stockholm to your next destination.

Meeting and Debriefing
In Gothenburg on November 18, 2019 at 7:00pm there will be a meeting at the Elite Avenue Plaza Hotel. Please attend this meeting as you will be provided your welcome package, tickets, and important information regarding the fairs & tour.

Logistics
There will be space available behind each table to place a roll-up banner at the hotel fair in Gothenburg. If you wish to bring wall posters, please notify us and we will make sure that the right background as well as enough wall space is provided.

The facilities in Gothenburg will be available from 2pm, and Bluechip staff will be available to assist if you should you need any help. If you need access to TV or video equipment, please notify us upon registration. In Stockholm there is no need for Roll-ups, etc as we will have a nice backdrop in the both.

Promotional Materials
Please send view books and any other material you want to give to students the week prior to the event. Please send material to our office for both cities. We will make sure the material is at the venue and at your place the day of the fair. A reminder will be sent out in plenty of time before the tour.

Investment
There is a non-refundable registration fee of $500.00 that will be invoiced upon receipt of the registration form. Registration is confirmed when the fee is paid.

The participation fee for each institution is $7,950 (4 fair days). This will be invoiced in July, 2019 and made payable no later than August 15, 2019. If registration is done after August 15, payment is due upon receipt of invoice.
The cost covers booth and venue hire, promotion, marketing, advertisements, invitations, technical equipment, dinners and activities and all necessary organization prepared by Bluechip – Study USA.

Dates & Refund Policy
Registration is open until maximum number of participating institutions has been filled.
Should you need to cancel your participation, the following refund policy will apply:
* 60-75 days before exhibition: 50% refund on all fees, paid or due
* 45-59 days before exhibition: 25% refund on all fees, paid or due.
* < 45 days before exhibition: No refund

Accommodation & Travel Arrangements
Participants are strongly recommended to book the pre-arranged travel and accommodation package. This package includes travel from Gothenburg to Stockholm, hotel with breakfast from Nov 18 to Nov 24. (6 nights) All you need to do is to arrive in Gothenburg on Nov 18 and depart from Stockholm on Nov 24, 2019.

Hotel in Stockholm
Scandic Continental
Vasagatan 22
SE-111 20 Stockholm
Sweden

Hotel in Gothenburg
Elite Park Avenue Plaza
Kungsportsavenyn 36-38
SE-400 15 Gothenburg
Sweden

The total cost for 6 nights accommodation including breakfast and all travel between cities is $2,395 per person (Standard Room), which is corporate rate. If you wish to add the travel and accommodation package the fee will be added to your invoice.

Please note that Bluechip has made arrangements for 8 rooms and travel seats only. The fair is limited to only 8 institutions. Thus, please register early.

You will receive further information regarding room reservation and addresses once your registration is processed. Please select on the registration form. If two or more representatives sign up from the same institution, please note that the participation fee remains the same although the travel accommodation package is priced per person.

Detailed information will be sent to registered institutions regarding travel, material, hotel, logistsics, etc approx 4 weeks prior to the start of the tour. We hope to see all of you in November for another great tour.