The Blue Chip Tour Study USA is an excellent introduction to Sweden.  It is generally small and intimate, not one of the huge industrial type recruitment companies. The tour is expertly organized with stops in large cities with outstanding schools and students. The tour is comprised of both international student fairs and visits to high-achieving high schools with high-quality students wanting to study abroad.  I recommend without reservations Blue Chips for US universities wanting to establish a presence in Sweden.” 

John Wilson, Ed.D.
Middle Tennessee State University


In only two trips I already know for a fact that Joakim and his staff are my favorite Scandinavians! Friendly, professional and very well organized, you just have to show up on time and do your thing: smile and talk about your programs. We are very happy to say that I will be traveling with them as long as they take me!

Carmen Aravena
Millikin University

“The Bluechip tour is a perfect way for institutions to learn the landscape of the market of Sweden. The tour options are very flexible, communications prior to, during and after the tour have been timely and accurate. Organization of the tour has been very efficient, and the tour is well-paced. It is a good way to build brand awareness upon entering the market.’

Song Hoffman
University of Delaware


“I recently attended the SACO fair with Bluechip and it was amazing with over 20,000 students! I have been working with many students so far from that fair and I will definitely return for years to come as this event was a huge success! Bluechip has also taken us through some quality private boarding high schools in Stockholm’s surrounding cities. I highly recommend Bluechip and am looking forward to the next December tour!”

Kim Algeo
Rider University


I have been to a lot of tours, BlueChip is one of the best by far. Starting from having all the agenda in advance, to the welcoming environment they have, ending with visiting the best schools in the country and having the best open houses. We do not have to think about planning our recruitment in Sweden, thanks to BlueChip. I highly recommend their tours, and I am positive any school will benefit from them.

Ameer A Alsabaa
Alma College


“Brook Hill continues to receive quality students from Sweden through Bluechip!
We have been attending the fair for years and consider it a crucial part of our student recruiting process. We wouldn’t miss the opportunity Bluechip affords our school, and Joakim is an awesome host.”

Wally Dawkins
The Brook Hill School

“I have had the pleasure of working with Joakim and the Bluechip Study USA team for several years. SRJC has received Swedish students as a direct result of this valued partnership. The Bluechip trips run smoothly and professionally, which really allows me time to focus on recruiting. In addition to the beauty of Sweden and the Swedish people, lots of laughs and plenty of lingonberry sauce are part of any Bluechip Study USA tour! Enjoy!” 

Teresa Tope
Santa Rosa Junior College

“Bluechip takes care of everything from start to finish. It’s fantastic not having to worry about any arrangements, so you can focus on engaging with the students you meet at the various events. We will happily continue doing their tours in Sweden.”

Alec Knight
Colorado Mesa University

Thanks for a great experience with Bluechip! The tour was great. Your staff was first class! We were put in front of many good prospective students for Herkimer College.The camaraderie with the other admissions staffs was great also. I personally learned a great deal about Sweden and got a lot of networking from it.
I hope to work with you again in the future!

Bob Leary
Herkimer College

”If you’re looking to recruit students in Sweden, Bluechip is an excellent organization to partner with. They made it possible for me to meet with hundreds of students interested in studying in the U.S. The Bluechip tour I participated in was well organized, efficiently run, and consistently engaging. I couldn’t have been more pleased with their services”  

Kurt Harris
Southern Utah University

”Worcester Academy has been working with Joakim Frisk and Bluechip for five years now. We have travelled to Sweden twice with his group. On those recruiting trips, both families and schools enjoy a wonderful experience that is personalized. As consultants, they care about finding great matches for both families and schools. WA highly recommends Joakim and Bluechip!”

Kevin Zifcak
Worcester Academy

“Bluechip is our preferred agent representing Scandinavia. The hotel fairs are their best events.”

Lu-Shien Tan
Lincoln Academy

“From start to finish, Joakim and his staff at Bluechip were awesome and on top of every little detail when it came to the two-week recruiting tour in Sweden that I participated in. Logistically, Joakim took care of everything from lodging, transportation, entertainment, etc…Everything was well thought out and planned. We even mailed our admissions materials to Joakim ahead of time and he took care of making sure everything was on site when we would arrive at college fairs. I was able to meet with so many motivated Swedish students during my visit. Since then, we have had Swedish students join us at Castleton University and Bluechip has made the process so easy for both the university and incoming students. I would highly recommend this trip to any college or university looking to boost their international population on campus!”

Chris Eder
Castleton University

“Wilmington College has had a very positive and beneficial long term relationship with Bluechip-Study USA since 1995. The staff at Bluechip have been great to work with, very professional and efficient in providing Wilmington College qualified students and admission related documents. We have attended several International recruiting fairs with Bluechip and their organization of the recruiting events, accommodations and associated activities were top shelf.” 

Bud Lewis
Wilmington College

“The Bluechip Tour has been a highlight of our international recruitment efforts. This professionally-run tour includes large fairs, school visits, and opportunities to tap into long-standing relationships to identify the best match for athletes, musicians, and scholars. Our Bluechip students have performed on the ice and field, excelled in their studies, and graduated with honors, all while positively impacting the classroom experience and campus life of their peers.” 

Dr. Karen M. Scolforo
New England College

“In working with Joakim and the Bluechip team we had a great experience visiting strategic population centers of Sweden. The tours are well run with many in person meetings with students and families. Bluechip gives you an insight in what the Swedish market looks like and they have an entrepreneurial mindset that helps schools and educational organizations find ways where your schools programs can meet the educational needs of the Swedish market.”

Luke Shorty
Lee Academy

“I’ve partnered with Bluechip for several years now and am consistently impressed with their professionalism, industry knowledge, and the quality of their events and students. Blue Chip tours are well organized, and garnered immediate ROI. After the tour, Blue Chip continues to stay in touch and connect us with qualified applicants. It’s a pleasure working with them, and I recommend their services.”

Jodi Rossi
Paul Smith College

“Cheshire Academy has been attending Bluechip’s recruitment events in Sweden every winter for years. The events are valuable to us because they consistently help us to enroll each year a few excellent students with athletic talents from Sweden. The Bluechip kids have excelled at CA and are vibrant members of our community. Working with Joakim and his team at Bluechip is always professional, organized and fun.”

Christine D’Angelo
Cheshire Academy

”It has been my pleasure to travel with Bluechip- Study USA along with its executive director Joakim Frisk on two recruiting trips. I was greatly impressed with the format of travel and the nice mix of fairs and high school visits. The quality and quantity of students seen was outstanding and Joakim and his associates are excellent trip coordinators- they had every detail planned and we, the groups of college professionals attending, were able to just do our jobs without worrying about logistics. I highly recommend Bluechip-Study USA if you are looking to recruit students from Sweden.” 

Arlene Spencer
SUNY-Fulton Montgomery Community College

“I joined the Bluechip Study tours in February 2019, and traveled Northern and Central Sweden locations with several quality high school visits and events. We got positive response as we started receiving applications as early as Fall 2019, and we currently have couple students on campus matriculated by the help of Bluechip, and hopefully more to come. Although the pandemic has limited the travel arrangements in 2020-21, I certainly look forward to returning to Sweden for events in the near future, and join the great organization provided by Joakim Frisk.” 

Can (Jon) Erdogmus 
Bowling Green State University

“At Thomas University, we take great pride in building one-on-one relationships with our most valuable assets, our students. After meeting Joakim and attending recruiting events hosted by his team, this is also what sets Bluechip above other agencies. They focus on getting to know the applicant and developing relationships with universities in order to determine the best match for overall success!” 

Kristy Wainright
Thomas University

“We have attended several events and tours with Bluechip and Joakim Frisk. The events and Joakim’s knowledge of the Scandinavian school system have helped us to explore these new markets and enroll students from these countries. We look forward to continuing to work and travel with Joakim and his team in the future.”

Nicole Biggie  
St. Johnsbury Academy

”Butte College has worked with Bluechip for many years and are continuously impressed with the caliber of student referred to us. The Bluechip tours allow great exposure to the biggest Swedish student recruitment events. Many meaningful student and family conversations have been had during the events. The organization and support provided by the Bluechip team throughout the events is 5 stars!”

Rachel Wood
Butte College

“All of the events with BLUECHIP have been well organized and went off as planned.  I met several potential students at the different fairs and experienced good follow-through from the BLUECHIP staff.  I look forward to my next event with BLUECHIP, as I know it will be a first-class experience for both us as a school and for the families we will meet” 

Miranda J. Nelson 
Foxcroft Academy

“In my years in student recruitment, Bluechip has provided the best overall tours that has generated quality leads. Joakim and his team work diligently to put together a strategically planned tour that includes high volume student fairs, personal high school visits, and they even include opportunities for post-fair entertainment, so you can really enjoy your time in Sweden! Sweden is a great market to tap into, and what better way to connect with these students than through Bluechip Events!”

Claire Humphreys
Troy University

”Joakim and Pernilla Frisk run a class act operation in Bluechip Study USA. Hebron Academy in Maine, USA, has had a long standing relationship with this duo and has had nothing less than a remarkable experience in partnering with them. Whether it is their multitiered communication skills or their world class trade show offering in country, they’ve been more than extremely professional. The way they care about their client base and partner landscape is nothing less than extraordinary. As a parent of a HS aged student myself, I’d be more than comfortable placing my child in their hands to embark on new international opportunities. You’d be missing out if you did not experience all Bluechip Study USA has to offer.” 

Jack O’Brien
Hebron Academy

“Very well organized events with Bluechip in Gothenburg and Stockholm. I had the opportunity to meet many prospective students and families, present our program, and make connections with fellow admissions representatives. We look forward to participating in one of next year’s events!”

Andrew Grier
Grier School

“Bluechip has been a great partner for Holderness School. They are incredibly organized and truly appreciate the importance of finding the right fit for its students. Their events are impactful in terms of meeting students and families. As school representatives, they truly do take care of you in all ways.”

David Flynn
Holderness School 

”Pace University has been working with Bluechip for many years. The events have been very good and well attended. Moreover, as one of our Partners, it has always been open communication between our offices, which has led to fruitful relationship for quite some time. Bluechip has been a great resource to have, especially during moments where we cannot have physical representation.”

Rob Medrano
Pace University

“Bluechip tours provides schools with a professional and engaging recruitment experience. Bluechip are able to get visiting institutions into the most popular education fairs and secondary schools. Their years of experience is also evident in their ability to place students into the school that fits both their academic and athletic needs. They are a great company to work with”

William Reynolds
Trine University

“Plymouth State University has been working with Bluechip – Study USA for more than fifteen years.  I have been fortunate to be able to work closely with Joakim and Pernilla on recruiting a great number of strong Swedish students to Plymouth throughout the years.  They do a great and wonderful job organizing recruitment events in Sweden, as well as vetting and providing all the needed materials to complete their students’ applications in a timely manner.” 

Sandra B. McGarr
Plymouth State University

My first experience on Bluechip’s Northern Sweden College Tour was very well-organized, filled with well-targeted recruitment events and locations where I met fantastic, qualified prospective students, and, allowed for perfect opportunities to connect more closely with the Bluechip team to deepen our relationship on a personal and professional level; the style that works best with my partnership development style. Our participation in the tour resulted in students applying to Peninsula College in a relatively quick turn-around time frame. Joakim, Pernilla and their team are laser-focused on recruitment for the colleges that support and partner well with them. We are thrilled with our relationship with Bluechip, and see only a bright future in working with them and welcoming their wonderful students!”  

Sophia Iliakis-Doherty,  
Peninsula College

”Idyllwild Arts has enjoyed participating in Bluechip – Study USA, boarding school tours/fairs, since 2015.  Bluechip is always professional, organized, responsive and engaged.  Their large network brings hundreds of qualified students from across the country.  Idyllwild Arts plans to continue to work with them in the future.”

Tara Sechrest 
Idyllwild Arts